Groupe Beaumanoir, Cache-Cache

Service Highlights:

Created an EBO system to track all commands made between Beaumanoir and suppliers.
Set up an ESB to translate all messages sent through the software.
Improved the brands' wechat account by adding loyalty programs.

General Information

A textile group, specializing in fashion distribution

Groupe Beaumanoir operates a chain of ready-to-wear fashion retail stores in Europe, Asia, the Middle East, and Africa.
The company’s retail portfolio includes a female collection and a men jeans line suitable for various occasions. It also provides solutions, such as B2B logistics, ecommerce logistics, upstream and downstream transportation, retail, e–retail consulting, and logistics marketing tools for distribution networks.

5 ready-to-wear distribution brands in more than 40 countries

The Saint-Malo fashion group’s first international steps were in China in 2005, under the Cache-Cache brand. Six years later, thanks to the successful establishment of the chain, Groupe Beaumanoir opened its 1000th Cache Cache store in Tianjin. The group celebrated the success of its development of ready-to-wear distribution in China with the opening of its 300th point of sale in June 2010.

Client's Challenges

Customers moving too fast

Customers are moving from platform to mall, from mall to mobile, mall to mall and mobile to platform at an increased speed.

Employee retention

Shop assistants do not stay long enough to know enough about the brand, the products and the processes.

Competition

Most brands are exposed to their native competitors, local brands, unknown brands, new brands, pure players, etc.

Solutions

1. Consulting, Development, Maintenance
- For more than 7 years, we have been consulting and actively maintaining while improving Beaumanoir's solutions during their entire lifetime.

2. External Buying Office System
- We created a system that tracks and localizes all commands between Beaumanoir and Chinese merchandiser.

3. Enterprise Service Bus
- We setup an (ESB) to translates every message sent by each Software used by Beaumanoir

4. Wechat Minisite

- We created their WeChat Account members site and provided loyalty features such as Coupons, membership cards and rewards.

5. Customer Centric Satisfaction
- We created an app for them that collects feedback from customer in-store and instantly send it to the headquarters for targeting the good/bad stores.

6. Love Meter
- An SMS system that sends a personalized text form the brand to customers after a purchase in a store.

7. Data Warehouse- We created a reporting database that gathers all the data from all Beaumanoir's internal softwares.

8. Improvement of the CRM- We keep improving the services we provide to Beaumanoir with a ticket system and a maintenance guarantee.

“ We can always rely on System-inMotion for all mission critical, transversal, complex projects. ”