A leading brand in international wine and spirits
Rémy Cointreau is a French alcoholic beverage company that produces cognac, liqueurs and spirits. They have facilitated market entry and continuous growth in Chinese imports of high-end alcohol.
Difﬁculties in the Chinese Market
After entering the Chinese market, Remy Cointreau almost failed to survive it. Due to its high reputation and complex distribution network, Remy Cointreau found it hard to identify the fake liquor market and to control the inﬁltration of fake wines. Therefore, the brand image was inevitably affected.
Trade partners often sell productions below the retail selling price leading to GMA(Grey Market Activites) resulting in losses for Remy Cointreau.
Consumer distrust & fear of conterfeit remains very high. This implies a loss of sales.
Customers weren't linked to the brand, there wasn't any incentives or retributions that could secure the loyalty of the customer.
There wasn't any visualization of the entire supply chain, neither a control of manufactured quantities.
- - Reveal Grey Market Activity
- - Increased margin by up to 2-3%
- - Reassure customer
- - Enable more sales
- - Can recover up to 2% of lost sales
Engage with consumers
- - Interact with consumers
- - Drive sales in profitable channels
- - Engage through WeChat
- Visualize the entire supply chain, consumer base and products.
We created a tailor-made solution with OpenBravo
- Control Wholesalers and Retailers
- - Wholesalers & Retailers scan the product at any time of its life cycle.
- - The whole supply chain is tracked.
- - It ensures a price stability.
- - It ensures a sustainable brand value across market.
- Ensure traceability & safety
- - Ensure full traceability of product's production batches by tracking products.
- Remy Cointreau detects the cheating trade partners.
- Reassure on authenticity
- - Consumers scan the product's unique id with their phone through WeChat.
- - Consumers are reassured on the genuity of products.
- Engage with consumers
- - The consumer automatically takes part in a lucky draw and wins loyalty points or a reward.
- - Consumers are encourage to consume again.
- - Interact with consumers and drive sales & profitability in most profitable channels.