Cheers

Service Highlights:

Installed an ERP solution to support the business operation.
Management report system was used to generate a report and analysed data.
WeChat was used as a tool to integrate purchases.

General Information

Chinese wine import company with partner stores throughout China

CHEERS was founded and is still managed by wine lovers. The company's roots stem from a long history of trading wine and a passion for wine drinking. The management is made up of Swiss and Chinese nationals with a strict policy on quality control. They search for the best price-quality proposals for imported wines to satisfy Chinese customers. They create and maintain a strong culture of customer service, discipline, motivation, enthusiasm and commitment in their staff.

A concept with an international background since 1898

Started as a trading company under the name MQ Wines, the company created its new brand CHEERS from scratch, together with a store concept. After experimenting with the model in Beijing, with several very successful stores, CHEERS is now opening up its concept to other passionate entrepreneurs through their franchise program.

Client's Challenges

Improve daily operations

Cheers wanted to have access and to examine all its data of the company in order to improve its daily operations.

Expand network in China

Cheers is a booming company and therefore needed to increase its number of franchise and shops.

Become closer to its clients

Cheers wanted to have an interface in order to communicate directly with its customers.

Solutions

Business Intelligence
- MyReport is a reporting and decision support tool for management, which can be made accessible to all personnel of your company.
- It allows you to easily access, use, analyse and control any applications.

An ERP Solution
- Openbravo's open source innovation offers a broad functional footprint and a fully integrated set of tested extension modules.
- This allows Openbravo to be adapted to support your business and spares companies the challenges of changing your business to meet the limitations inherent in most legacy systems

WeChat Loyalty
- Cheers has implemented a Virtual Registration program for their members based on Wechat.
- This registration page is directiy integrated to Cheers' POS system so customers can directly use their card in Stores.

VIP Customer Discount
- Based on their Loyalty Status (Especially Tier) customers will benefit from several advantages, either in store or other channels.
- Some of these benefits will be applied when interacting with a customer.

“ System-in-Motion puts our business objectives as a priority and helps us to make our customers smile. ”

+86 (21) 52392588