Adeo Group belongs to the Mulliez family and is the leading French player in the International DIY market. The group manages 25 companies, including several retail networks in Europe, and other parts of the world.
Adeo Group brings to China the pleasure of enhancing living experience by providing high quality decoration items. Making your home unique and build a comfortable environment that reflects your personality is not that easy in a market of mass production and large population.
Adeo Group first created 1 social media platform click-jia
, to start the discussion with people interested in home decoration. They then started an online shop Home's Up
, to sell quality decoration items, and retail spaces in Shanghai. After the launch of their website, they entered several marketplaces.
System in Motion supported Adeo’s deployment, through each phase of their growth.